Ely Febriyanti

  • Current online small business owner, WordPress developer, web development student, Info-Tech BS graduate, former Account Executive, and Assistant Marketing Manager.
  • Foundation in web design principles, frontend web development, and WordPress theme development obtained through formal and independent studies.
  • A solid history of finding innovative solutions to old problems, maintaining relationships with stakeholders, meeting goals, and expectations.


Web Development: Web design, UI/UX design, HTML, CSS, Bootstrap, JavaScript, Node.js, MongoDB, Express.js, MySQL, WordPress, WooCommerce, Webflow, Oxygen Builder, Terminal command line, MAMP, Git, C-Panel, OSX, Photoshop, FIGMA, VS Code, Cyberduck.

Others: Sales, Marketing, Customer Service, Purchasing, Office Administration, Microsoft Office, Indonesian language.


Sep 2020 to Present: WordPress Web Developer (Freelance - Houston, TX)
  • Manage good communication with the client through in-person and virtual meetings, provide training for the client.
  • Design stage: create wireframe and website mockup using FIGMA.
  • Development stage: create a WordPress theme using HTML, CSS, Bootstrap, JavaScript, JQuery, PHP, Custom Post Type UI plugin, and Custom Field plugin on MAMP local server; setup SEO plugin; for some clients - use Oxygen Builder to speed up the web building process on local MAMP server or online staging environment. Build an eCommerce website using WooCommerce.
  • Deployment stage: domain transfer, backup the old website, deploy the website to live hosting, setup maintenance mode, installed the custom theme on a live server, drop the old database, and then set up a new database, installed the required plugins, uploaded the media libraries content, testing for performance.
Dec 2019 – Aug 2020: WordPress Theme Developer (Be A Champion, Inc. - Houston, TX)
  • Managed effective communication with Be A Champion Inc. Marketing team through In-person and virtual meetings to discuss the website redesign and development process.
  • WordPress theme development, created a mood board and web design using FIGMA, coded the design into a functional theme using HTML, CSS, Bootstrap, JavaScript, JQuery, and PHP on MAMP local server, using Custom Post Type UI and Custom Field plugins to create dynamic and editable page content.
  • Deployed the website to live hosting, backup the old website, setup the website to maintenance mode, installed the custom theme on a live server, drop the old database, and then set up a new database, installed the required plugins, uploaded the media libraries content.
  • Managed the website updates, added additional pages, and updated the website as per the client’s request.
Jan 2010 to Present: Online Retail Shop Owner / Webmaster (IL eBay store, USA)
  • Published and maintain the store’s website, WordPress WooCommerce theme set up, payment gateway plugin setup, SEO plugin set up, domain and hosting set up to improve store sales.
  • Manage daily store operations, handling customer escalations, and answering product-related questions, to enforce customer service best practices.
  • Source and purchase products from suppliers, using key market research data to make decisions that will continue to improve store sales.
  • Creates and updates product listings, product images editing, listings content writing, and listing title keywords optimization to improve store sales.
Aug 2014 to Jun 2015: Purchasing Agent (Freelance - Xi’an, China)
  • Sourced and purchased products from Taobao.com and Tmall.com in China on behalf of Indonesian resellers, ensured quality control, handled returns, to guarantee accurate transactions and prompt delivery.
  • Managed product delivery from China to Indonesia, issued accurate invoices and packing lists to support safe and prompt delivery with the customer's nominated shipping company in Guangzhou, China.
Jan 2010 to Dec 2013: Shop Owner / Webmaster (Shopaholic House – Lumajang, Indonesia)
  • Manage daily store operations, source, and purchase products from suppliers, handling customer escalations, answering product-related questions, managed store’s advertisements on marketplace websites to increase store sales.
  • Manage the store’s website, HTML and CSS theme editing, content copywriting, created, and updated product listings to give customers a good experience when visiting the website.
Mar 2007 to Dec 2009: Account Executive / Assistant Marketing Manager (PT Seng Fong Moulding Perkasa – Jombang, Indonesia)
  • Assisted the Marketing Manager on daily basic operation, conducted first-round interviews to hire new Account Executives, trained the new Account Executives on their first week.
  • Acquired a new buyer, handled inactive accounts, communicated with inactive buyers, offered better price and service to increase company sales.
  • Managed the existing buyer accounts, issued sales contracts, production orders, product information, and labels, tracked production stages of buyers’ orders, acquired logistical information from the buyer’s nominated shipping company to ensure on-time delivery.
  • Managed to get a USD$1M/year sales contract from a new buyer in the first year of work and promoted to become an Assistant Marketing Manager in one year.


  • Bachelor of Science in Information Technology from the University of Massachusetts Lowell, USA
    Courses in: Introduction to DHTML, JavaScript, Survey of Perl/Python/PHP, Website Database Implementation, and Management Information System.
  • Bachelor of Economics in Business and Managerial Economics from the Brawijaya University, Indonesia